The Importance of SEO: Gaining Visibility Online
SEO (or Search Engine Optimization) is an important way of communicating with Google and other search engines to prove the relevance of your site for users and their search queries.
Organic Traffic Vs Paid Traffic
Organic search marketing can take a bit of time to show results, and SEO is a process that evolves with your site, meaning that you need to stay on top of it to keep benefiting.
Those looking to make a purchase or get something quickly are more likely to click a paid ad and get faster results. Paid SEO can target specific audiences at different parts of the buying funnel.
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The first step towards improving your SEO and gaining visibility online is understanding the intent of your users. Why are they using the search engine? What are they looking for?